Evitar las errores comunes en las operaciones comerciales en Europa: diferencias importantes entre las legislaciones europea, chínese y hongkonés

The importance of the EU market to Hong Kong cannot be understated. According to a report entitled “European Union, Trade in goods with Hong Kong”, the top 3 exporting trading partners are China (53.9%), EU 28 (9.3%) and USA (9.3%). The value of Hong Kong exports to the EU is €32,327 million in 2014.

 

It is therefore important for lawyers who are advising businesses in Hong Kong to ensure that they are aware of:

• how EU law can affect the achievement of commercial objectives; and

• the differences between Hong Kong laws and EU law in a number of commercial areas.

 

With this knowledge they can help meet the commercial needs of businesses in Hong Kong.

 

Avoiding Pitfalls when Trading in Europe examines the important commercial law considerations which are critical for businesses in Hong Kong by contrasting them with the relevant Hong Kong laws issues.

 

This seminar therefore considers not only how to organise a distributorship network in Europe but what European distributors think about. It also considers the concept of such of distribution and why brands in Hong Kong need to know about this concept.

 

Businesses entering a new market for the first time will often use an agent. This way of operating can prove beneficial to the new entrant. But, it is also the case that relationships are more easily made than ended. A number of important issues concerning the termination of agency agreements in the EU are explained during the course of the seminar.

 

Finally, the online channel is growing in importance for consumers in the EU and, therefore, businesses. It follows that it is vital to have an appreciation of consumer rights in the EU and also to understand the legal issues of using social media for marketing purposes.

 

This seminar is addressed both to local lawyers, who wish to understand the legal particularities of European law, as well as to overseas lawyers from Europe and elsewhere, who deal with Chinese clients, so they become aware of the differences between European and their local law. To that end, each of the topics will be presented by a European lawyer and followed by a local commentator.

 

This seminar also aims to become an extraordinary opportunity for Hong Kong and overseas lawyers to meet and create bonds for future business opportunities.

 

Attend this groundbreaking UIA seminar and help businesses in Hong Kong, with which you are involved, achieve more in the EU.