236299

La moda online – Tendencias y retos jurídicos y contractuales

BARCELONA , ESPAÑA

del 27 de Marzo al 28 de Marzo de 2014

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  • 2014-03-27 08:30:00 2014-03-28 18:00:00 Europe/London La moda online – Tendencias y retos jurídicos y contractuales BARCELONA, ESPAÑA UIA
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  • Presentación
  • Programa
  • Homologación

    la UIA ha obtenido las siguientes homologaciónes :

    • 6 horas de formación
      Francia: la UIA ha obtenido la homologación oficial del Consejo Nacional francés de Colegios de Abogados (Conseil National des Barreaux – CNB)

Presentación

Fashion online is rapidly emerging. According to the latest figures, the online fashion market has doubled over the last five years, steadily replacing the traditional marketplace by the e-commerce. 

 

There is no doubt that many in the fashion online industry have a need for lawyers with actual experience who understand not only the legal and contract issues at stake but also the business ratio behind.

 

The UIA seminar seeks to uncover the main legal and contract issues involved when selling goods, and in particular fashion goods, online by any of the current business models, featuring experts from many different countries: sales from a website managed and owned by the trademark owner itself, sales from a website managed and owned by the trademark licensee, sales from an external company specialized in online sales and in agreement with the trademark owner and sales from a totally unrelated organisation with regard to the trademark owner.

 

Online advertising, counterfeiting, free riders and consumer protection rights (for instance, returns) or parallel sales and social media, are some of the most critical issues for the fashion online market that will be addressed in the seminar and discussed by specialized lawyers jointly with online business representatives.

 

If you are in the fashion industry, or you are interested in online sales legal issues, this is a seminar you do not want to miss!

 

We look forward to welcoming you to Barcelona!

 

Seminar organised by the UIA with the support of the Barcelona Bar Association and Iberian Lawyer and Leaders League as media partners.

Lugar

Programa

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20 resultado(s)
  • 20:00 - -0:30

    WELCOME COCKTAIL

  • 8:30 - 9:00

    REGISTRATION OF PARTICIPANTS

  • 9:00 - 9:30

    WELCOME AND OPENING OF THE SEMINAR

  • 9:30 - 10:00

    ONLINE ADVERTISING: BRAND ENDORSEMENT AND BRAND VALUE REPUTATION IN THE DIGITAL ERA

  • 10:00 - 10:30

    DATA PROTECTION COMPLIANCE: FASHION & PRIVACY – DO YOU KNOW YOUR CUSTOMER?

  • 10:30 - 11:00

    COOKIES AND ONLINE BEHAVIORAL ADVERTISING

  • 11:00 - 11:30

    COFFEE BREAK

  • 11:30 - 12:00

    A MARKET PLAYER: ''VENTE PRIVEE"

  • 12:00 - 12:30

    SOCIAL MEDIA AND ONLINE REPUTATION: “KEEP CALM AND STAY COOL AT SOCIAL MEDIA”

  • 12:30 - 13:00

    LOGISTICS: "THANK YOU FOR CALLING" THE IMPORTANCE OF LOGISTICS - HOW ONLINE CAN GO OFFLINE SO EASILY

  • 13:00 - 13:30

    COUNTERFEITING ON INTERNET

  • 13:30 - 15:00

    LUNCH

  • 15:00 - 15:30

    A MARKET PLAYER : "KERING"

  • 15:30 - 16:00

    A MARKET PLAYER :"YOOX"

  • 15:30 - 16:00

    CONSUMER' S RIGHTS: STRENGTHENING CONSUMERS RIGHTS ONLINE, A SETTLED LEGISLATIVE TREND

  • 16:00 - 16:30

    RIGHTS GOVERNING LAW AND JURISDICTION: BECAUSE YOU ARE ONLINE, IT DOES NOT MEAN THAT LAWS AND COURTS DON'T MATTER

  • 16:30 - 17:00

    COFFEE BREAK

  • 17:00 - 17:30

    PARALLEL SALES: A COMPETITION LAW PERSPECTIVE

  • 17:30 - 18:00

    LIABILITY: RISKS AND LIABILITIES IN E-COMMERCE

  • 18:00 - 18:15

    CONCLUSIONS AND FAREWELL

Information and Registration

Destination

Homologación

la UIA ha obtenido las siguientes homologaciónes :

  • 6 horas de formación
    Francia: la UIA ha obtenido la homologación oficial del Consejo Nacional francés de Colegios de Abogados (Conseil National des Barreaux – CNB)

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