2021-07-03T12:45:002021-07-03T13:15:00Europe/ParisStrategies Aiming at Controlling Sales to End Users: Selective Distribution and Franchising Fondazione Dell'Avvocatura Torinese Fulvio CroceUIA
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Strategies Aiming at Controlling Sales to End Users: Selective Distribution and Franchising
03/07/2021 - 11:45 - 12:15
Fondazione Dell'Avvocatura Torinese Fulvio Croce
Présentation
The trend towards establishing a direct relationship with retailers
Reasons for this trend: control of retailers – link to end-users – protection of corporate image
Establishing a franchising network
Selective distribution and EU competition rules
Documents
Rapport
Anglais
Strategies aiming at controlling sales to end users
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Strategies aiming at controlling sales to end users: selective distribution and franchising