15th UIA Annual Business Law Forum; from June 06 to June 07, 2024; How to manage intellectual correctly in the agricultural sector
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INTELLECTUAL PROPERTY – Innovation, Marketing and Branding in the Food Industry. The Importance of Strategy in the Use of IP Tools.
- 06/06/2024 - 11:45 - 12:45
Presentación
The session will give an overlook of the different tools afforded by IP rights in the context of protection of innovation, marketing and branding in the food industry and the importance of strategy and choice where cumulation of different IP rights is a possibility.
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