MUSEUM 5.0 - How New Technologies Are Reshaping the Activities And Business Models of Museums And Cultural Institutions
The emergence of a number of new technologies is impacting heavily on the activities of museums and cultural institutions around the world. While AR/VR permit a level of immersive experience never possible before and to extend the visitor experience to the period preceding a and following their presence in the museum, the Metaverse allows museums to be open for virtual visits 24/7 and from anywhere, the blockchain and NFTs open new opportunities of commercializing contents and even involve the public into the “ownership” of cultural events, and the AI allow to better understand the customer needs and experience and offer new and fully customized services.