415958

Legal Implications for Marketing and Advertising Agreements

TURIN , ITALY

from March 14 to March 15, 2025

  • Print
  • 2025-03-14 08:30:00 2025-03-15 18:00:00 Europe/London Legal Implications for Marketing and Advertising Agreements TURIN, ITALY UIA
    Add To calendar

Presentation

#UIATurin
 

The seminar will give a general view of the different legal aspects to be considered when analysing advertising and marketing strategies and the contractual obligations entered by the parties involved.

The main theme will be the legal advice to give clients who are preparing a marketing campaign for food and wine products, where social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. Moreover, threatened by possible government regulation and critical public opinion, food and wine industries often undertake also self-regulatory actions and issue statements of concern for public welfare to protect the public. All that considering how different legislations worldwide dealing with consumer protection could impact a digital marketing campaign, namely for alcoholic products.

Following the main theme, the seminar will address IP issues affecting the planning of a successful advertising campaign, types of advertising agreements (e.g. creation of a TV advert, product placement, sponsorship, influencer marketing, endorsement, social media, etc.), what not to do, illicit advertising, subliminal advertising, new obligations on digital advertising, such as consumer endorsement and consumer review, attempts at differentiating advertising and personal comment with influencers (and other ethical issues) and limitations applicable to food and wine advertising including labelling and origin invocation aspects.
A particular focus shall be made on food warnings as a policy option for improving public health.

Other topics neighbouring unfair competition practices will also be discussed such as disparaging advertising, comparative advertising, misleading advertising, superiority claims, and benchmarking practices.

The seminar will also discuss regulatory issues such a limitations to commercial audiovisual communications and the general principles applicable to audiovisual communications as well as self-regulation in the field of advertising discussing codes of conduct, copy advice and alternative dispute resolution systems.

Organising Committee

  • Organising Committee

    Marita DARGALLO President of the UIA Intellectual Property Commission, Barrilero y Asociados, Barcelona, Spain
    Nicola LATTANZI Vice President of the UIA Intellectual Property Commission, Eversheds – Sutherland, Milan, Italy
    Diego SALUZZO President of the UIA Agrifood law Commission, Grande Stevens Studio Legale Associato, Turin, Italy
    Eliana SILVA DE MORAES President of UIA Health Law Commission, Silva de Moraes Associes, Sao Paulo, Brazil / Paris, France
    Mariaelena GIORCELLI President of the UIA International Sale of Goods Commission, Bortolotti , Mathis & Associati, Turin, Italy

Place

SEMINAR VENUE

Fondazione Dell'Avvocatura Torinese Fulvio Croce
Via Santa Maria, 1, 10122 Turin

REGISTRATION FEES

* The VAT (22%) can be applied to the amount stated above according to the European Directive 2006/112/CE of November 28, 2006. If you provide an EU VAT ID number, the VAT will not be charged. For more information, please contact the UIA.
** Please attach proof of age to the registration form to benefit from young lawyers fee

Fees include:

• Attendance at all working sessions
• Seminar documentation
• Welcome cocktail on March 13
• Coffee breaks on March 14 & 15
• Lunch on March 14

Please note that the number of places at the seminar is limited. The organisers reserve the right to refuse registrations in the event of excess applications.

In order for your name to appear in the list of participants, which will be distributed during the seminar, your registration form must be received by on or before March 3. An updated electronic list will be sent by email to all the participants after the seminar.

CONTINUING LEGAL EDUCATION

Every participant attending the seminar will receive a “Certificate of Participation” at the end of the event that may be to obtain “Credits” for “Continuing Legal Education” - “Continuing Professional Development” purposes, depending on national rules.  For more information, please contact the UIA.

LANGUAGE

The working language will be English.

HOTEL RESERVATION

Each participant should make his/her own arrangements for hotel accommodation in Turin. The seminar will take place at the Fondazione Dell'Avvocatura Torinese Fulvio Croce (Via Santa Maria, 1, 10122 Turin). Hotel suggestions nearby are:

Golden Palace Hotel - Allegroitalia Silver Palace (4*)
at 550 meters from the Seminar Venue
Via dell'Arcivescovado, 16
10121 Turin
T +39 011-5512727
Website: https://www.allegroitalia.it/en/allegroitalia-silver-palace-2/

NH Torino Santo Stefano (4*)
at 550 meters from the Seminar Venue
Via Porta Palatina, 19
10122 Turin
T +39 011-5223311 
Website:https://www.nh-hotels.it/hotel/nh-torino-santo-stefano?utm_campaign=local-gmb&utm_medium=organic_search&utm_source=google_gmb&utm_term=langtest

CANCELLATION CONDITIONS

All cancellations will be subject to a 50% deduction and will have to be sent in writing, to be received by the Union Internationale des Avocats no later than February 14, 2025. No refund will be made for cancellations received after this date.

VISAS
Anyone who requires a visa invitation letter in order to attend the seminar should register and pay their registration fees no later than February 14, 2025 to ensure there is enough time to obtain a visa.

All cancellations will be refunded in full, minus €50 + VAT to cover administrative costs, provided that the UIA has received the registration documents and total registration fees no later than February 14, 2025 and the cancellation will have to be sent in writing no later than March 6, 2025.

If you register after this date, only 50% of the amount paid minus €50 + VAT to cover administrative costs will be refunded for cancellations due to visa refusals.

All cancellations due to a visa refusal must be sent in writing and reach the UIA before the seminar. Cancellations must be accompanied by a proof of visa refusal. 
If your visa is issued after the seminar date or if you do not have proof of visa refusal, you will not be entitled to a refund.


GENERAL CONDITIONS

All registrations received by the Union Internationale des Avocats (UIA) along with the full payment of fees corresponding to the events selected will be confirmed in writing.

The UIA reserves the right to cancel or postpone the seminar to a later date, change the seminar venue and/or programme, make any corrections or modifications in the information published in the seminar programme and cancel any invitation to participate in the seminar, at any time and at their entire discretion, without having to provide any reasons.

Neither the UIA, nor any of its managers, employees, agents, members or representatives shall be held responsible for any loss or damage of any nature suffered (directly or indirectly) by a delegate, accompanying person or a third party following any cancellations, changes, postponements or modifications, except in case of death or personal injury due to gross negligence by the UIA.

The UIA strongly advises participants to subscribe to modifiable and/or refundable services, as well as to take out a cancellation insurance.

The contractual relations between the UIA and each participant (delegate or accompanying person) in relation to the seminar are subject to French law and jurisdiction, to the exclusion of any other law. Paris is the city of jurisdiction.

FORMALITIES
It is the responsibility of participants to ensure compliance with police, customs and health formalities for their journey. Participants unable to take part in the seminar because of their inability to take a flight or any other means of transportation due to being unable to provide the documents required (passport, visa, vaccination certificate, etc.) cannot claim any reimbursement.

FORCE MAJEURE
“Force majeure” means any events external to the parties, of both an unforeseeable and insurmountable nature, that prevents either the client or the participants, or the agency or service providers involved in organising the seminar, from executing all or part of the obligations provided for in the present agreement. By express agreement, “force majeure” includes but is not limited to of a strike affecting the means of transport, hotel staff, air traffic controllers; an insurrection; a riot; an epidemic or pandemic; or any prohibition whatsoever decreed by governmental or public authorities.

It is expressly agreed that for the parties, a case of “force majeure” would suspend the execution of their reciprocal obligations. At the same time, each of the parties shall bear the burden of all the expenses incumbent upon them, resulting from the “force majeure”.

HEALTH
The organisers decline any responsibility in case of any health problems existing prior to the seminar that may lead to complications or be aggravated during the entire period of the stay, including but not limited to: pregnancy, cardio-vascular problems, any allergies, special diets, any disorders under treatment and not yet resolved on the day the seminar starts, psychic or mental or depressive illness, etc. (Non exhaustive list).

PERSONAL DATA PROTECTION

Personal data collected is processed by the Union Internationale des Avocats, in its capacity as data controller. The data is used to manage registrations for events organised by the Union Internationale des Avocats.

In accordance with the applicable regulations, you have the right to access, rectify and delete your personal data, as well as the right to data portability. You may also withdraw your consent to the processing of your personal data at any time or request that such processing be restricted.

Finally, you have the right to specify instructions concerning the fate of your data in the event of your demise.

Information and Registration

Destination

Credits

The UIA had obtained the following accreditations :

Useful Documents