Understanding relevant technologies
The Challenges for Rights-Holders, Reputation Management and Data in the Digital Millennium
The online world presents both opportunities and challenges. The ease with which brands can be promoted, with which content and data can be shared and with which goods and services can be provided across the digital plane makes them an easy target for infringers and hackers. The reputation of an organisation depends not just on the quality or exclusivity of its goods or services, but also on the quality of its online security and how well it protects its assets. Counterfeiting, piracy and infringement, defamation and data security are constant threats which organisations need to keep in check. Are the law and procedural rules keeping up with continual advances in both technology and the methods of the cyber criminals? What improvements could be made to give our clients better protection?